NFL Network Reborn.
Reimagining the next chapter of NFL Network's Exclusive Game packaging–targeted at a more youthful, vibrant identity and brand language–with notes of audacity.
Client: NFL Network
Sector: Sports
Discipline: Brand Identity, Motion Graphics
Creative Director: Dane Storrusten
Brand Agency: LoyalKaspar
Design Agency: TwoFresh TV
More than a badge.
The NFL Network Exclusive Games logo mark is designed to be an acrobat. It has a great many responsibilities such as holding up unique events within the series including international games, triple-headers, and holiday games.
Responsive elements within the mark shapeshift to communication elements such as a ticker and title card. The "stage/screen" element is infused into the DNA of the GFX package as an iconic expression of the new brand.
Hi-Fi Insert System
Audacious Marketing + Promotion
A modular TV broadcast package helped us fuel on and off-platform marketing needs by reusing GFX package elements and assets with little to no heavy lifting.
Irresistible Swag
If it doesn't work on a hat... well it's not ready for Primetime. Employees, staff, partners, and on-air talent flaunted the new badge domestically and internationally.
