The NFL Comes Alive
A show graphics package concept for Thursday Night Football that brings each NFL team to life in spell-binding, live-action fashion–leaving all exaggerated 3D logos behind.
Most of the sports networks' design approach was to make those 2D logos into glossy, pulsating 3D models chock-full of industrial materials and lighting effects to make them, well, a bit more exciting... and larger than life. With that, I thought, "How many more ways can you extrude a 2D logo into a 3D object?" They were ultra-high production value, but somehow starting to get borderline cartoonish (albeit high production value).
The Approach
Give fans the chills, period. Move away from the dependence on primary logos and use live action storytelling to paint a more dramatic, emotional, snapshot of each team ID.
Taking inspiration from epic HBO opening credit sequences as well as BBC's Planet Earth series–a 1,000 fps phantom camera would yeild spellbinding, ultra-high fidelity live-action representations of the 32 clubs.
32 Live Action Characters
What real-world characters embody each of the 32 teams, and how do we make them feel intense, competitive, and fierce?
