A Century of NFL Football
A brand identity and Emmy award-winning, year-long campaign for the NFL's 100th Anniversary changed the standard for celebrating longevity and impact in sports.
Client: NFL
Sector: Sports
Discipline: Brand Identity / Digital Campaign
Creative Direction: Dane Storrusten
Art Direction / Design: Leo Amos
Media Design Contributors: NFL Creative, NFL Media Product Creative
Brand ID
Select NFL Clubs and the league pull together in search of an epic brand ID through a vast variety of concepts under a carefully crafted creative brief. Then, we let the fans in.
Celebratory // Celebrate the game of football across every era
Reverent // Importance, authority; representative of all clubs, owners, players, and fans.
Universal // Responsive to every environment from social media to uniforms.
Digital GFX Packaging
Created a lightweight, "workhorse" GFX package and media kit that allowed social and short-form content series to flow like water across every channel.
Original Content
Reverent original series were developed to celebrate our NFL 100 Greatest Characters, Plays, All-Time Team, and more.
Anywhere, Everywhere.
The NFL 100 brand had to take nearly every shape on every material and stand strong for 365 days.
