My story is simple. I design brands and products I've always wanted to see growing up. I leverage my craft and passion to make everything I touch, the very best version of itself.
Dane's experience in the design industry spans over two decades, beginning as a passionate graphic designer and illustrator. His expertise has since expanded to include product design, user experience design, and brand strategy, making a significant impact in various sectors such as military, healthcare, B2B software, consumer electronics, aerospace, and sporting goods.
Dane's career focus has evolved to center solely on sports, entertainment, and technology, by creating bold brand identities and content experiences that capture the hearts of customers and fans. Leading a team of over 50 creatives, he is dedicated to enhancing the NFL fan experience across diverse touchpoints, from high-profile events like the Super Bowl and NFL Draft to the broad range of media platforms including broadcast (NFL Network), digital media, and streaming platforms (NFL+).
In addition to his pivotal role in improving the NFL fan journey, Storrusten and his team also play a crucial role in shaping the league's overarching brand narrative, offering their expertise in guiding team brand identities and influencing the evolution of uniform designs. Dane Storrusten aspires to continue making a lasting impact at the intersection of design, sports, and technology.