Plus has gone NFL.
The NFL opens a new chapter by offering it's 1st generation of Direct-to-Consumer streaming to it's most avid fans. A cross-platform brand identity spanning off-platform marketing, on-platform content-marketing, in-show packaging, and in-app experiences across mobile, tablet, desktop and CTV.
Client: NFL
Sector: Sports
Discipline: Brand Identity
Creative Direction: Dane Storrusten
Art Direction: Anthony Ruggiero
Design: Albert Lee
Contributors: NFL Media Marketing, NFL Product Design,
Shapes+Forms, La Visual
Expanding the NFL Brand .
A conscious decision to leverage a reduced version of the NFL mark that leans on the equity of the brand but has fluidity in a modern media landscape of streamed entertainment.
Voice + Tone.
The NFL ecosystem is vast and fans have a plethora of ways to consume the game. A targeted brand position and voice was employed to help fans see additive value that compliments their fan-fueled lifestyle.
Branded Content
How do you scale a strong brand language across all 32 clubs and NFL events, for the entire calendar year? With confidence, simplicity and consistency–starting with our most prized assets, the players & clubs. A dash of personality and a visual treatment that rises above the saturated media landscape.
Responsive Marketing
The ability to scale the creative & brand elements across many form factors, campaign phases, and events is paramount on any cross-platform offering.
