Truly American Made Cycles
The evolution of a storied NFL franchise–arguably one of the most recognizable identities in sports–moving from one SoCal home to another... and they weren't alone.
Client: Allied Cycle Works, Inc.
Sector: Performance Cycling
Discipline: Brand Identity, Product Design
Creative Direction: Dane Storrusten
Art Direction / Design: Dane Storrusten
Pursuit of an Everlasting Mark.
We searched a broad variety of devices in pursuit of a timeless brand system. An ID that can supersede trends and sit prominently on the product–from nose to downtube to performance parts.
Wordmarks to emphasize "Allied"
Monograms for classic American brands
Badges/Crests for story, symmetry and protection.
New Digs in Arkansas
We searched a broad variety of devices in pursuit of a timeless brand system. An ID that can supersede trends and sit prominently on the product–from nose to downtube to performance parts.

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