Nothin' Fancy
An authentic rebrand of the Browns starts in 1940s Cleveland. Good ole' fashioned American, hard-nosed football. No room for frills, fluff or fancy.
Client: Cleveland Browns
Sector: Sports
Discipline: Brand Identity
Creative Direction: Mollie Wilkie, Dane Storrusten
Uniform Design: Nike
Media Design Contributors: Cleveland Browns Creative
The New Lid
After 50 years of using an orange helmet as a primary logo, it was imperative to update the helmet to a modernized model prevalent in the game today.
Hardland Slab
A custom typeface was developed as a rock-solid foundation for a no-frills, down-home, hard-workin' logotype.
A supporting cast of alternate script logotypes were also developed–reserved for specialty usage and apparel.
Classic Threads
We kept it simple with a classic striping system that's rooted in simple logic and interchangeability. No other team in the league can own Brown.
The Dawg Pound
One of the most well-known cult fan bases in all of sports garners its own identity system for claiming turf and non-stop, addicting merch.
