The Now Fun League
NFL pioneers an all new Fantasy Football brand & experience that reaches a younger, more casual audience to help grow a plateaued market.
Client: NFL
Sector: Sports
Discipline: Brand Identity
Creative Direction: Dane Storrusten
Art Direction / Design: Carlos Aguero, Cari Chadwick
GFX Package: NFL Media Design, Capacity
Responsive across platforms & franchises
The NFL Fantasy Logo mark is an extension of the NFL shield with built-in utility that blossoms into a variety of flavors and contexts, from social media to broadcast.
All New App Experience
NFL Fantasy boasts an all-new app experience that's connected, informative and high performance, but in the image of enjoyment & fun.
Live & breath NFL Fantasy.
Designing a new product and brand isn't enough, it requires a culture change. We helped transform the NFL's Fantasy Football efforts through a powerful brand toolkit, optimized business goals, and a dedicated studio & workspace.
