Gridiron Labs is a design & brand studio based on the design work of Dane Storrusten in Los Angeles. We’re laser-focused on professional sports brands, team logos, athlete identities, and uniform design.

Team Brands

Full, professional team brand and identity systems

Uniform Design

Innovative on-field uniform design and styling concepts

Athlete Brands

Unique, individual athlete brand identity systems

Creative Labs

Concept development and experimental design applications

Featured Works

FXFL 2014 FXFL Identity
Cleveland Browns NFL Brand Evolution
Los Angeles Bombers A11FL Team Brand Identity
New Jersey Generals AllFL Team Brand Identity
Bay Area Sea Lions A11FL Team Brand Identity
Minnesota Vikings NFL Brand Evolution