FXFL Texas Outlaws

Gridiron Labs worked with team owners in Texas to help find a balance between edgy/rebellious, and professional/sophisticated. A brand for the rootin’est tootin’est bad boys of the FXFL began as a rather saturated idea with outlaws being dark knighted cowboys and gunslingers. We explored a plethora of concepts to help find unique characteristics that would allow this brand to blend in comfortably with other collegiate and professional sports teams in Texas. Although the Texas Outlaws were truncated before the inaugural season start, it didn’t stop us from exploring an awesome, sinister brand aesthetic designed to intimidate and annihilate.

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