Influence
Influence harnesses the capacity of digital content creators and fuses them with world-class brands to generate dimensional ad campaigns.
Worked with Option Model and Media in Portland Oregon to create a magnetic brand for a new division called Influence. The unique challenge with Influence was that the brand has to compete with the plethora of MCN's (Multi-channel networks) to attract talented content creators. But one of their key enabling customers is also ad agencies alike. The brand had to be broad, impactful, and flexible. Perhaps even (eh hem) practical.

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