I worked with Option Model and Media in Portland Oregon to create a magnetic, powerful brand for a new division called Influence. This brand was a "fast-track" brand excercise (about 2 weeks).
Influence harnesses the capacity of digital content creators and fuses them with powerful brands to generate powerfully charged ad campaigns. The unique challenge with Influence was that the brand has to compete with the plethora of MCN's (Multi-channel networks) to attract talented content creators. But one of their key enabling customers is also ad agencies alike. The brand had to be broad, impactful, and flexible. Perhaps even (eh hem) practical.
With that we set out on a mission to build a brand that expresses foundational traits such as stability and innovation, all while positioning Influence as a trend-setter and the future of talent agencies.