Official inaugural team brand for the FXFL (Fall Experimental Football League). Gridiron Labs worked with FXFL Commissioner, Brian Woods, to carve out a unique, historic brand ID for the pro football hungry region of Nebraska.
The brand intended to connect to Nebraska’s renowned fossil history. Mammoths roamed modern-day Nebraska up until the species’ extinction about 10,000 years ago. Omaha Mammoths were an immediate hit with fans and rightfully became a dominant force in the FXFL with a nearly undefeated record.