New Jersey Generals

This was the winning design for the New Jersey Generals. The Generals brand was a refresh from it's former USFL glory. An intention to hold existing brand loyalty from the early 1980's while modernizing the aesthetic and placing a strong bet into the military theme through alternate uniforms, helmet paint schemes, and accessories.

Official A11FL New Jersey Generals Brand Identity
© A11FL | © Dane Storrusten
ALT Helmet
ALT Helmet
ALT Helmet

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