NFL x Album Surf Collection
Welcome to LA, NFL. A new lobby experience that captures SoCal culture with custom surfboard collection–created by NFL's Dane Storrusten and renowned surf shaper, Matt Parker of Album Surf.
Client: NFL
Sector: Sports
Discipline: Environmental Design
Creative Direction: Dane Storrusten
Art Direction / Design: Dane Storrusten
Surfboard Design: Album Surf
Install: ArtCrafters
Beauty in an Object.
"Surfboards are unique. They're one of a kind. Each one, really is, made by hand. Every step of the process is done by hand. Each board inhabits something unexpected."
The Craft.
"Surfboards are unique. They're one of a kind. Each one, really is, made by hand. Every step of the process is done by hand. Each board inhabits something unexpected."
-Matt Parker, Album Surf
