New Jersey Generals
One of the official, inaugural eight team brands for the A-11 Football League (A11FL.)
The New Jersey Generals were a renovated team upgraded team brand based on the original USFL’s New Jersey Generals. Also, part of a CLIO Sports award-winning brand submission. The Generals brand was a refresh from it's former USFL glory. An intention to hold existing brand loyalty from the early 1980's while modernizing the aesthetic and placing a strong bet into the military theme through alternate uniforms, helmet paint schemes, and accessories.