Gridiron donated a new brand strategy to Piedmont High School, a championship school with a very gender-diverse athletic program. We aimed to mold a forward-thinking system of elegance, bravery, and Scottish tradition that appeals equally to male & female athletes.
A series of polls and votes by the leadership, staff, student body, and alumni molded this brand into a widely accepted movement that had an 85% popularity rating. The outcome has resulted in a steady increase in student merchandise, apparel and fan gear sales with the new brand language. More importantly, a revitalized spirit and momentum for the next championship.